One of the hardest things about doing any presentation for me is choosing how I will deliver the message to the audience. I typically present on content that supports what I believe and have been doing, so it is easy to “say”. What isn’t easy is choosing the accompanying visuals. I spend a ridiculous amount of time choosing just the right pictures, layout, and yes, font. Why? Details matter.
At Luna, one of the first projects we undertook was transforming the front office and entryway. We were an elementary campus, and when you walked in that door, we wanted you go know what we were all about. Students and student learning. We wanted a bright and welcoming environment. There shouldn’t be any confusion as to whether you were at a school or a doctors office. A bright rug, a colorful kid friendly couch, and a display of what our Lions had created received more compliments from our families than one could have predicted. Why? Details matter.
Flyers that went home were approved by the office, who knew what our expectations were. Engaging, fun, and yes, fun fonts, became the norm. Teachers started paying more attention to the the details. Parent letters that had been going home for years were freshened up, looked at with a new eye. Being intentional to our audience Instead of it being “what we’d always done”, meant events were given new life. Something as simple as asking for a “fun font” meant that bulletin boards and hands outs took on the personalities of our incredible teams. Why? Details matter.
When looking at an iconic product, or person, you typically see the whole package. How market pervasive would Apple be if they didn’t spend just as much time on their logo and marketing as they did on their product? Movie sets are meticulous in their staging & arranging. Musicians know that lyrics matter as much as the musical arrangement. Authors spend days on finding the right words to describe a crucial scene, to help recreate their story in your mind. Why? Details matter.
Yes, I am a font snob. I want the nuances of my personality to be pervasive in my product. I want you to get “me” so that you understand what I am passionate about. In the same way I wouldn’t dress in a suit and wear tennis shoes…I won’t allow “details” to derail my intent. I have been called superficial in my attention to the smallest details in appearances, but I believe our school will take on the feel of what it looks like, ala the broken glass theory.
This also explains why you won’t ever see me without lipstick, 🙂
Why? Details matter.